Graphic Design Brief

An important part of the design process is to understand all the facets of your business. The objective of a design brief is to discuss and organize facts about your business that will create the foundation for your custom design. Answering the following questions helps develop direction for your design. Feel free to write as much as needed.

Your Business or Idea

Fill out the following section regarding your business or your idea. Please be as specific as possible.

What is the name of your business.:

Enter the name of your business.

What is your tag line?:

Do you have a tag line? If not, tell Dirt Bird Productions about your business in one short sentence.

List the colors that are associated with your business:

Explain your product or service.:

Describe your business, product, service or idea.

Who is your target audience?:

Describe your target market. Who currently uses your product or service? What market would you like to expand towards?

Who is your ideal customer?:

List the main things that attract your customers to your product or service:

What do your customers like best about your product or service?

Who is your competition?:

List the names of your competition and their website if applicable.

What makes your service or product unique:

Explain the niche that you fill.

How do you want your business perceived and why?:

Describe any clichés associated with your product or service:

Are there any good or bad clichés or stigmas associated with your business?

Briefly describe your short term and long term goals.:

Graphic Design Information

Fill out the following information about your graphic design needs.

Breifly describe the scope of the project:

Explain the type of design work needed.

What message do you hope to convey with the design?:

Describe the first impression people should get when looking at your new design.

Upload some designs that you like

Upload some design ideas that you like.  They can come from photos, research on the web, or drawings.

Please upload a JPEG, GIF, PNG:

Please upload a JPEG, GIF, PNG:

Please upload a JPEG, GIF, PNG:

Creative Information

What is the personality of your product or service?:

List some colors that you associate with your business:

List five adjectives that describe your business.:

List your favorite colors:

List your least favorite colors:

Contact Information

First and Last Name: *

Enter your first and last name

Email Address: *

Primary Business Phone: *

How did you hear about Dirt Bird Productions?: *

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